How to Choose a Brand for Home Textile Franchising?

As a major country in the textile industry, China's textile products not only have a large export volume, but also have increased domestic sales. With the increasingly mature consumer market, the demand and usage of home textile products are increasing. Therefore, in the past five years, home textile brands have grown rapidly, and there are many websites in the home textile industry. Various home textile brands have joined in advertising extensively. However, in the fierce market competition, many home textile factories have also closed down, and many are still struggling to the brink of bankruptcy. How can we select franchise brands from the remaining home textile enterprises? Many franchisees want to take a share of the huge home textile market, but they are confused about what kind of home textile brand to choose. Here, the editor teaches you three points to choose a brand.
Firstly, examining a brand mainly examines the market positioning of the brand and its compatibility with you, which means that the target customer group of the brand is whether it is the customer group around you. Secondly, examine whether the brand's product line is clear and rich. As is well known, there must be a product that is attractive enough to attract consumers. The main factors that attract consumers are product design features, product functions, product prices, and the attractiveness of products that cannot be applied to different people. The key to the survival of a store requires a variety of products and a reasonable product structure. For example, functional products attract quality oriented consumers, design oriented products attract style oriented consumers, and low-priced products attract price sensitive consumers. The store needs multiple products to support its sales, including popular products with low profits and high sales prices, as well as high-quality and reasonably priced profit products. Without either one, it is not enough. High end and high priced brands are difficult to survive in third and fourth tier cities with low economy and weak consumption power. It is also difficult to maintain the normal operation of a store that only sells low-priced goods. Therefore, it is necessary to consider that the enterprise brand has a sufficiently long product line, different positioning, and can meet the needs of consumers at different levels. Thirdly, examine the brand's reputation, including after-sales service to franchisees and user reputation.