Can home furnishing enterprises catch up with fashion and do "flash"?
time:
2018-09-15
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Flash, in the initial impression, was an unrestrained street culture. However, in recent years, some brand merchants have even started to "hip-hop". Of course, they are not going to dance "hot eyed", but have turned Flash into a new retail model, a new advertising communication model.
Sure enough, in the eyes of merchants, there is gold everywhere! Since last year, these avant-garde and hasty shops have often appeared in first tier cities in China. People from all walks of life are playing "flash" games, such as Short presence clothing, wooden 90 glasses store, KENZO coffee, Han Han's "Together" bookstore, NIKE, and so on.
Just like Dai Wangshu's "Rain Alley", when you had time to see the back of Miss Lilac clearly, she had already disappeared into the long rain alley. It was almost enough to catch your eyes and satisfy your appetite.
In fact, China's Pop-up retail began to exist in 2005. Only last year did they realize the real "trend". Because the drawbacks of traditional retail are increasingly apparent, coupled with the high rents of real estate, the impact of online e-commerce, and the huge but useless advertising fees, Pop-up retail can solve these problems.
Simply put, the main purpose of flash is "fast, ruthless, and accurate"; Quick: Quickly build a store with low cost; Be ruthless and focus on topics to attract traffic, with a significant impact; Accurate and accurate attraction of target customers, timely monetization.
Sure enough, in the eyes of merchants, there is gold everywhere! Since last year, these avant-garde and hasty shops have often appeared in first tier cities in China. People from all walks of life are playing "flash" games, such as Short presence clothing, wooden 90 glasses store, KENZO coffee, Han Han's "Together" bookstore, NIKE, and so on.
Just like Dai Wangshu's "Rain Alley", when you had time to see the back of Miss Lilac clearly, she had already disappeared into the long rain alley. It was almost enough to catch your eyes and satisfy your appetite.
In fact, China's Pop-up retail began to exist in 2005. Only last year did they realize the real "trend". Because the drawbacks of traditional retail are increasingly apparent, coupled with the high rents of real estate, the impact of online e-commerce, and the huge but useless advertising fees, Pop-up retail can solve these problems.
Simply put, the main purpose of flash is "fast, ruthless, and accurate"; Quick: Quickly build a store with low cost; Be ruthless and focus on topics to attract traffic, with a significant impact; Accurate and accurate attraction of target customers, timely monetization.
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