Nantong Haimen Dieshi Bridge Functional Home Textile "Money" Scenery is Promising

Nowadays, people's pursuit of quality of life is becoming increasingly high, and home textile products are no longer simply seeking traditional comfort, but choosing products with additional functions. Many home textile enterprises in the Dieshiqiao business district have also responded to market demand by launching a wide variety of functional home textile products to seize the market.
Multiple categories with high prices
Functional home textile products refer to home textile products with special functions. One type has the function of rehabilitation and health care, the second type is to protect the human body during sleep, prevent spinal diseases, and the other type is antibacterial and mite removal. Overall, they are all aimed at regulating the body and mind, promoting physical and mental health, and promoting sleep.
Most of the pillow core stores on Chengbei Road of Dieshi Bridge have put up the slogan of functional pillow core listing. The store owner introduced that most of the functional pillow core fillers currently sold in the market use space cotton, soybean fiber, feather velvet, memory cotton, etc., while in terms of health, cassia seed, lavender, buckwheat skin, etc. are added. It is reported that many home textile brands have launched bedding products with various additional functions, covering antibacterial, anti mite, moisture absorption, skin beauty, etc., especially with "health" as the selling point, which has attracted the favor of many consumers.
The price of functional home textiles is much higher than that of ordinary home textile products. Currently, the average four piece set in the Dieshiqiao market is priced at about 200 yuan, while a set of functional home textiles costs at least four to five hundred yuan. Some seemingly ordinary bedding products are priced at nearly a thousand yuan.
Young consumers dominate
Many consumers feel confused when faced with various introductions of functional home textiles, and young consumers who are willing to try new products are often the mainstream consumer group of functional home textiles. Their consumption concept is more willing to invest in themselves compared to older consumers, and they are more receptive to new concepts such as health and beauty. They are willing to pay more money than ordinary home textiles to purchase the "functionality" of their products.
A young mother who chose a solid color four piece set to prevent dust mites after half a day of selection told reporters that she chose this product because it is free of formaldehyde and heavy metals, can be used on the skin, and is also resistant to dust mites. She said that a person spends 8 hours in bed every day, and the quality of bedding is closely related to their health. Functional home textiles are several hundred yuan more expensive than regular products, but good bedding can last for several years. Sharing these hundreds of yuan is only a few cents a day.
Expecting Industry to Improve Standards
The functional home textile market has great potential, but the entire functional home textile market still lacks unified industry standards. In the interview, most shop owners were vague about how to prove the effectiveness of product functions, and the responses provided were not very clear.
Functional home textiles originated from the functional healthcare industry, but due to hype and exaggeration, they have caused consumer distrust and even exclusion. Businesses and consumers are looking forward to improving relevant industry standards. In 2006, the country has issued the "Health Function Textile Association Standard", which includes such standards as "emitting Far infrared", "generating magnetic field", "anti-bacterial health care", etc., while functional home textile applications such as "fragrance", "regulating temperature" have not appeared in the home textile field, and their industry standards need to be improved.